Walmart Coupon Policy and Ad Match Guarantee Update!

This post may contain affiliate links where I will earn a small commission when you purchase from my links. This helps with the cost of running this site as well as provide for my family, and there is no additional charge to you. View my disclosure policy for details.

walmart coupon policy and ad match guarantee updateWalmart Coupon Policy and Ad Match Guarantee Update!

Attention Walmart shoppers! This past week, Walmart updated their coupon policy and ad match guarantee. It looks like it was mainly to clear up a few items already mentioned in their policy and limit shelf clearing (if you ask me).

You can see the complete Walmart Coupon Policy HERE. Below are the changes to the coupon policy:

1. Under accepted coupons; Print at Home Internet Coupons, the following was changed/added:

  • The word color was added to “Are acceptable in black and white or color.”
  • May not be duplicated. This is printed directly on coupons so they just seem to be supporting what the manufacturer has already stated.

2. Under accepted coupons; Manufacturer Coupons, this was added:

  • We honor the manufacturer limitations. So, just be sure to read the fine print on your coupons and follow it’s limits.

3. Under The Following are Guidelines and Limitations, this was added:

  • We have the ability to limit the number of identical coupons and the number of coupons for the same item per transaction. I don’t see a big problem with this, just don’t go overboard and you should be okay.

4. Also under The Following are Guidelines and Limitations this was added:

  • In all situations, we reserve the right to limit purchase quantities to typical retail purchase quantities or one-per-customer or household and to exclude dealers.
  • Store Managers have the final decision in taking care of the customer.
  • The system will prompt for supervisor verification for:
    • 4 or more like coupons per transaction.
    • A coupon of $5 and over.
    • $50 or more in coupons in one transaction.
    • Coupons totaling a percentage (%) off of the total sale.

This statement has been removed:

  • Great Value, Marketside, Equate, Parents Choice, and World Table coupons have no cash value and are ineligible for cash back or application to the basket purchase.


There were also a few changes to the Ad Match Guarantee. You can find that complete policy HERE.

1. Under The Following are Guidelines and Limitations, the following were added:

  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.). No substitutions. I can only assume this is in response to a Dollar General diaper price match that some people were doing a month or so ago. As long as you watch the ad carefully and buy exactly what is advertised at the competitor, you will be fine. 
  • In all situations Walmart reserves the right to limit BOGO quantities to one per customer or household. Keep in mind that this does not mean they will. You can still purchase more than one unless the store tells you that you cannot. 

2. Under We do not match the price in the following types of competitor ads, this was added:

  • A specific price that omits a specific characteristic of an item (Example: $9.50 on “all sizes or quantities” of an assortment) 

What do you think? It doesn’t seem to me that the changes are significant if you are a responsible couponer. As always, I recommend that you print out a copy of both policies and carry them with you when you shop. 

Find all the WALMART deals on Become a Coupon Queen.

Thanks, Grocery Shop for FREE!

If you like this, share it!
Share on Facebook
0Pin on Pinterest
0Tweet about this on Twitter
Share on LinkedIn
Print this page
Email this to someone

Speak Your Mind